How to Find High-Value Accounts to Engage With

You know engagement matters. But with millions of posts per day, where do you start?

Scrolling your feed hoping to find something good is a recipe for wasted time and frustration.

You need a system.

The Discovery Problem

Most people engage randomly:

• Open Twitter/X or Bluesky
• Scroll until something catches their eye
• Leave a quick comment
• Repeat until bored
• Wonder why nothing's working

This approach fails for three reasons:

1. No focus → You engage with anyone, diluting your effort
2. No timing → You comment on posts that are already buried
3. No strategy → You forget who you've engaged with

Let's fix that.

Step 1: Define Your Universe

Not every account is worth your attention. You need criteria.

Who Are High-Value Accounts?

For most creators and founders, high-value accounts are:

• Industry peers → People building similar things
• Potential customers → People who might need your product
• Thought leaders → People whose audiences overlap with yours
• Active engagers → People who reply and build relationships

Who to Avoid

• Accounts with 1M+ followers (your comment gets buried)
• Accounts that never engage back
• Accounts outside your industry
• Controversial or toxic accounts

Focus on the "middle tier"—accounts with 5K-100K followers who are actively building and engaging.

Step 2: Find the Right Posts

Not all content is worth engaging with. Look for posts that:

Have Engagement Potential

• Questions → Perfect for sharing your perspective
• Opinions → Great for adding your take
• Problems → Ideal if you have solutions
• Stories → Good for showing genuine interest

Are Still Fresh

This is the secret most people miss.

A post in its first 30 minutes gets 10x more visibility for comments than a post from yesterday.

Why? Algorithms reward early engagement. When you're first to reply, you get:

• The author's attention
• Position at the top of replies
• More visibility as others engage

Prime Time (0-30 min): Maximum impact Golden Hour (30-60 min): Strong impact After 1 hour: Diminishing returns

Find fresh posts. Engage early. Stand out.

Step 3: Build Your Discovery System

Here's a practical system you can use today:

Morning Routine (15-20 minutes)

1. Check your target accounts (5-10 people you want to build relationships with)
2. Look for fresh posts from the last hour
3. Leave 3-5 thoughtful comments
4. Note who you engaged with

Throughout the Day (5-10 minutes, 2-3 times)

1. Quick scan for fresh posts in your niche
2. One quality engagement per session
3. Reply to anyone who responded to your earlier comments

Weekly Review (10 minutes)

1. Who did you engage with most?
2. Who engaged back?
3. Any relationships worth deepening?
4. Adjust your target accounts

Step 4: Track Your Relationships

Here's where most people drop the ball.

You engage with someone today. They reply. Great conversation.

Two weeks later, you've completely forgotten who they are.

Track your interactions:

• Who you've engaged with
• When you last connected
• Key details about them
• Whether they engaged back

This turns random engagement into relationship building.

What Good Engagement Looks Like

Let's say someone posts: "Just launched my startup after 2 years of building. Nervous but excited!"

Bad engagement:

• "Congratulations!"
• "Let's go 🚀"
• "Amazing, good luck!"

Good engagement:

• Share your own launch experience and what you learned
• Ask a specific question about their journey
• Offer a relevant piece of advice you wish you'd known
• Acknowledge the emotion and share why you relate

Good engagement takes 2-3 minutes to write. But it makes you memorable.

Tools That Help

Doing this manually works, but it's time-consuming.

That's why we built Grou to help:

• Discovery feed → Shows posts from your niche, filtered by topic
• Timing indicators → See which posts are in prime time vs. stale
• Relationship tracking → Remember every interaction
• AI suggestions → Get started faster, but always in your voice

The goal isn't to automate engagement—that defeats the purpose.

The goal is to find opportunities faster so you can engage more authentically.

Start Today

Pick 5 accounts in your industry you want to build relationships with.

Find their most recent posts. Leave one thoughtful comment on each.

Track who you engaged with.

Tomorrow, do it again.

Within a month, you'll have:

• 20+ people who recognize your name
• Several ongoing conversations
• New followers who came from your engagement
• A system that compounds over time

The audience you want is already talking. Your job is to find them and join in.